Management Profiles

Daniel N. Rashke, Chief Executive Officer

Dan has over 15 years of experience in the employee benefit field with TASC, and is a majority shareholder of the company.

He designed FlexSystem, a comprehensive package for the self-administration of Section 125 Cafeteria Plans. Dan was also directly involved in the development of Maximum Advantage Pension Planning (MAPP).

He is trained in tax, insurance, and investment.

"TASC is committed to working as a team to contribute to our customers' peace of mind, with innovative services that positively affect their bottom line. To this end we are constantly monitoring our use of time, people, and resources to ensure we deliver the highest quality products and customer service that is always on time, complete and accurate." - Dan Rashke

Maurice D. Ash, CPA, Chief Financial Officer

Years of TASC service: Maurie has been with TASC since August, 1997.

Professional Profile:
Maurie has an extensive professional background, in operational, customer service, and marketing areas, as well as experience in administering employee benefit plans. In addition, he has five years of public accounting experience, specializing in pension plans.

As part of this experience he has served in roles as President and Vice President. While at TASC, Maurie has served as Director of Customer Service, and as Director of Operations and IT. He played a key role in transforming our AgriPlan/BizPlan transmittal process, as well as in implementing communication and processing technology utilizing web and state-of-the-art technology to deliver information.

A Certified Public Accountant, Maurie attended the United States Naval Academy, and graduated with a BBA in Accounting from the University of Wisconsin-Oshkosh.

Community Commitment/Special Interests:

Maurie is a member of the AICPA, Wisconsin Institute of CPAs, United Way of Dane County Key Club, and performs volunteer work.

"In the Finance Department we watch over every cent that passes through TASC. Stringent guidelines were established to assure proper receipt, allocation, and disbursement of funds. After all, TASC's products are all about managing money for our client's, our participant's, and ourselves - we are accountable for that." - Maurie Ash

Steve Cretney, VP of Business Technology Services

Years of TASC service: Steve joined TASC in 2007.

Professional Profile:

Steve brings over 20 years of Information Technology experience to TASC, most recently as Vice President of IT at Lands' End. While at Lands' End, Steve had total oversight of their global IT operations with a team of over 250 IT professionals. Over the course of his career, Steve has demonstrated an innate ability to develop technology strategies to support efficient business operations and excellent customer service.

With TASC, Steve will manage a growing team of technology professionals to ensure the organization's web application and internal systems are dependable, secure, and robust enough to serve TASC's growing number of Clients and Participants.

Steve holds a Bachelor of Science Degree in Computer Science and Statistics from the University of Wisconsin-Madison.

Community Commitment/Special Interests:

Steve is a member of the Optimist Club of Mount Horeb, is a mentor for MBA students at the University of Wisconsin, and volunteers with many youth programs in his community.

"The purpose of TASC's Business Technology Services (BTS) Department is to fulfill the strategies of TASC to deliver the most advanced, convenient and efficient service possible. BTS will work hard to ensure we bring sustained business value through strategic and smart technology investments." - Steve Cretney

Timothy Kempf, MBA, Director of Operations

Years of TASC service: Tim has been with TASC since November 2000.

Professional Profile:

Tim brings TASC a wealth of previous employee development and training, as well as operations management. In the past, Tim served as a Director of Human Resources, and participated in an ISO9001 Quality Assurance program implementation.

While as TASC, Tim has restructured our Customer Service Department into functional groups, and has increased departmental resources. These and other enhancements have produced a top-notch Customer Service Team. Tim has also led the way in the consolidation of services, and in enhanced applications and the improvement of our electronic communications. In addition, Tim has introduced valuable project management tools and methods at TASC.

Tim has a Masters Degree in Business Administration from Cardinal Stritch University, and has 20 years of experience in effectively interacting with and leading people.

Community Commitment/Special Interests:

Tim is a member of the Technical Club of Madison, and is a Key Club Member of the United Way of Dane County. Tim has taught high school mathematics and coached men's basketball.

"Customer Service supports TASC’s mission through an employee and customer educational focus to maximize service, minimize costs and meet TASC’s core service objectives of speed, access and accuracy by using and providing the most current technological tools available." - Tim Kempf

Ken Odom, Vice President of Sales

Years of TASC service: Ken joined TASC in 2003.

Professional Profile:

Ken leads the Sales arm of TASC which is focused on three key markets or areas of opportunity: Group Sales, Microbusiness Sales, and Acquisitions. The investment in additional resources/staff to support this initiative will allow TASC to grow our markets at an accelerated rate, while also continuing to deliver products and services that meet customer expectations.

Ken has an extensive and varied sales and sales management background related to delivering healthcare products to the operating room, laboratory, and occupational/physical therapy units.

Since joining TASC, Ken has increased our sales coverage, visibility, and market impact through expansion of the Group Sales Division, development of the Microbusiness Division, expansion of the Inside Sales Division, and pursuit of Acquisition opportunities.

Ken holds a Bachelor of Arts Degree in Sociology, with a minor in Psychology from the University of West Georgia.

Community Commitment/Special Interests:

Ken is a member of the United Way of Dane County, and is active in his church and in various community fundraising projects.

"Maximizing exposure, sales growth, and return on investment will be more fully realized with a dedicated commitment and concentrated effort directed in each of our individualized areas of opportunity." - Ken Odom

Pam Reynolds, Director of Business Development

Years of TASC service: Pam joined TASC in 2000.

Professional Profile:

Before joining the company full-time, Pam was contracted by TASC to oversee various special projects. Pam brings several years of experience in business and financial management to TASC, with a focus on budget analysis, strategic planning, performance measurement and process management.

Since joining TASC, Pam has worked on new product development, market analysis and direct marketing campaigns. She has been instrumental in the development of TASC’s Strategic Plan, and in the development of many new products and services, including DirectPay (HRA), COBRAToday, the FlexSystem Claim Card, LegacyGuard and the FlexSystem Health Savings Account feature.

Pam holds a Bachelor of Science Degree in Business Administration, Human Resource Management from California State University-Long Beach.

Community Commitment/Special Interests:

Pam is a member of the United Way of Dane County, and participates in the local Youth Hockey league.

"Growing and developing the business is critical to TASC's long term success and stability. Whether it is developing and promoting TASC's brands, directing and monitoring the growth of the business in accordance with the strategic plan or developing new products or features; Business Development is aggressively leading the TASC of today and the TASC of the future." - Pam Reynolds