TASC Launches Universal Benefit AccountTM

[Madison, Wisconsin] – April 2, 2019 - TASC, a leading benefits administrator, announced today the launch of its new Universal Benefit Account™ solution. By unifying benefit accounts with one card, one mobile app, one website and one sign in, TASC has created a simpler approach for personal management of benefit accounts including FSAs and HSAs, educational reimbursement accounts, and workplace giving.  

For years, unpredictable rules and legislation have created a confusing landscape of offerings from hundreds of companies. The Universal Benefit Account has united the world of benefit accounts into a singular service model. This allows employers to nimbly respond to changes in government policies, business needs and employee priorities.

“The Universal Benefit Account will make benefits feel like benefits again,” said Cliff Mason, TASC President. “We’ve designed a smart, easy and connected way to offer multiple benefits on one technology platform, with one customer experience – including one mobile app and one card for your benefit needs.”

The Universal Benefit Account eliminates redundant processes and platforms, increases accuracy and significantly reduces administrative burdens to make benefits feel rewarding again. To attract and retain good employees, employers need to offer benefits that are tailored to meet the unique needs of their employees. The Universal Benefit Account helps employers do just that!

“Our mission is to improve the health, wealth and well-being of our customers, employees and our communities,” shared TASC CEO and co-owner Dan Rashke. “We do that with the Universal Benefit Account. One solution, one card, one app for tax-advantaged healthcare benefits, educational benefits like student loan reimbursements and a free individual giving account to make charitable giving easy.”

TASC Universal Benefit Account ensures employers spend less time getting more: More employee satisfaction. More opportunities to make a difference. More time for focusing on what matters.

TASC wins Most Awarded Award in the 3rd Annual 2018 One Planet Best in Business and Professional Excellence Awards

MADISON, WI - January 2019TASC announced that it has been named as one of the Most Awarded winners in the prestigious One Planet® Awards. The coveted One Planet Awards is world's premier awards program honoring best in business and professional excellence in every industry from around the world. Organizations from all over the world are eligible to submit nominations including public and private, for-profit and non-profit, largest to smallest and new start-ups. In all, TASC won five awards.

  1. Gold Award in the Company of the Year (500 - 2,499 Employees) category
  2. Silver Award in the Most Innovative Company of the Year category
  3. Bronze Award in the Most Innovative Product of the Year category
  4. Silver Award in the Executive of the Year category - Cliff Mason, TASC President
  5. Bronze Award for the Female Executive of the Year – Pam Reynolds, TASC Chief Development Officer

“It’s an honor to have won so many awards from One Planet Awards and to receive this esteemed industry and peer recognition,” said Dan Rashke, CEO and owner of TASC. “These awards are a testament to TASC’s unwavering commitment to innovative solutions that make healthcare more affordable, education more attainable, and giving more impactful.”

About the One Planet Awards

One Planet Awards recognizes companies for their business and professional excellence. The One Planet Awards honors are currently conferred in category sections which include outstanding individuals, executives, teams, new products and services, PR, Marketing, and Corporate Communications, and organizations from all over the world. Learn more about the One Planet Awards at and participate.

TASC CEO Named 2019 Executive of the Year by In Business Magazine

Madison, WI – January 3, 2019 – TASC’s CEO Dan Rashke has been named a 2019 Executive of the Year by In Business magazine. Now in its sixth year, this award honors Madison-area executives based on their leadership, innovation and company success.

Dan has spent the last year guiding TASC through the largest platform change in its 40-plus-year history. By building the TASC Universal Benefit Account from the ground up, Dan has helped usher in an entirely new way to manage benefit accounts. His heavy investments have included touring the country to push for development; conducting stakeholder meetings to gather input from TASC providers, clients and participants; and hosting tradeshow-style presentations at company meetings and provider incentive programs.

Since becoming CEO in 1995, Dan has set TASC on a path of tremendous growth and success. At its beginning, TASC had just three core products, fewer than 30 full-time employees, an annual revenue of roughly $5 million. Now, the company has more than 1,000 employees and annual revenue in excess of $100 million. TASC has a broad portfolio of products and clients in all 50 states, including the federal government.

“Dan’s innovative approach to the industry and bettering the community is an inspiration,” says TASC’s President Cliff Mason. “Receiving an Executive of the Year award affirms that Dan’s impact resonates not only with TASC employees and customers, but also with his peers.”

Dan will be featured in the February 2019 edition of In Business magazine.


TASC Wins Multiple Best in Biz Awards 2018

November 30, 2018 (Madison, Wisconsin) – TASC won multiple awards in the Best in Biz Awards, the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America. TASC won the following awards:

TASC President Cliff Mason won the Silver Award in the Executive of the Year - Medium Companies. Cliff initiated a period of rapid growth and innovation at TASC that has dramatically enhanced the company’s ability to serve customers and a growing number of prospects. Cliff oversaw one of the busiest acquisition years in company history. He also launched numerous initiatives simultaneously––including seven new products, a sustainability program for employees and a new online platform.

Pam Reynolds, Chief Development Officer won the Silver Award in the Business Development Executive of the Year category. Pam was recognized for her role in the development of a new online charity enrollment and employee donation system for the Combined Federal Campaign (CFC), for TASC’s state-of-the-art Compliance Central Dashboard system, an interactive software tool that provides clients with a quick analysis of their current state of compliance with federal benefit regulations, and her efforts developing the innovative TASC Card.

Finally, TASC earned the Bronze Award in the Company of the Year – Midwest category. The best companies are those that make a real difference. And for TASC, that means not only delivering the best solutions for clients, but also taking its own initiative to make an impact in communities. TASC’s team of professionals meets clients’ educational, consultation and information requirements through extensive experience in the areas of taxes, retirement plans, insurance, audits, small business and employee benefits. The result is less expensive employee benefits programs. TASC also sets itself apart through its own philanthropic efforts, regularly winning honors for fundraising and volunteering.

“This year’s nominees in the Company categories were all impressive, in industries as diverse as technology and finance to manufacturing and retail,” said Marcia Pledger, of The Plain Dealer, judging her first Best in Biz Awards competition. “I especially enjoyed reading about technology developments and employee engagement that have led to huge success for these businesses. Even though the real judges are customers and financial backers, nominees in this year’s Best in Biz Awards made judging exceedingly tough.”

For more information, visit:

TASC recognized for participation in the YWeb Academy

October 9, 2018 (Madison, Wisconsin) – TASC’s owners Dan and Patti Rashke and TASC’s Supervisor of Talent Management Director, Adrienne Smolinski, SPHR, were recently featured in a video highlighting TASC’s association with the YWeb Academy. The YWeb Academy is an employment service program that trains women and people of color to become web developers/designers. The program includes 400 hours of intensive technical training. Students are expected to complete job-related projects and work outside of class time and to be actively engaged in the learning process. Previously, TASC had been involved with a similar program through the United Way of Dane County.

The video highlights TASC’s participation in the YWeb Academy program, including an interview with a young woman who went through the program and is now employed at TASC. TASC and Adrienne help the academy by serving on their Board of Directors, hiring employees out of the academy, sponsoring events, and helping with resumes. Together with the YWCA, TASC is working to create real change for women, families and communities.

To view the video, follow this link:

TASC to Sponsor a Dream Racer Car at Event in Alabama

September 20, 2018 (Birmingham, Alabama) – TASC (Total Administrative Services Corporation) is sponsoring a Dream Racer during an event on Wednesday, September 26, 2018 at the Children’s of Alabama. Children’s of Alabama is a client of TASC.

A Dream Racer is a child-size version of a real NASCAR car. These cars are built by retired NASCAR car builder and founder of the Children’s Dream Racer (CDR) Mark “Smitty” Smith. The mission of the CDR is to place Dream Racers in children’s hospitals and cancer care centers worldwide to help children get through any difficult treatment that they must endure. TASC worked with the Alabama Association of Health Underwriters (AAHU) to sponsor a Dream Racer car for patients to use in Children’s of Alabama.

“Donating to the Children’s Dream Racer organization fits perfectly with TASC’s philanthropic goals of supporting charities that do good in the communities where we work and live,” says TASC CEO and owner Dan Rashke. “Children’s hospitals do great work in many regions of the United States and we are proud to be part of that effort.”

The media event will start at 11:45 am in the Children’s Hospital’s Performance Area, which is on the second-floor main lobby of the Benjamin Russell Hospital located at 1600 5th Avenue South, Birmingham, AL 35233. Attendees should park in the 5th Avenue deck. From there, take the crosswalk over to the main lobby. Please bring in your parking ticket so it can be validated.

TASC’s Jennifer Zisser is selected as a Northside Changemaker

September 12, 2018 (Madison, Wisconsin) – TASC’s Director of Executive Office, Jennifer Zisser, was recently selected as a Northside (Madison, WI) Changemaker for her volunteering efforts with the River Food Pantry. The River Food Pantry River Food Pantry has become a Northside institution by “bringing a message of mercy and hope to those in need by providing nutritional basics and encouragement” for a dozen years. 

When being recognized during the award ceremony, Jennifer was called a giant in the behind-the-scenes work. Serving as Board Chair, Jennifer has facilitated a year-long process of updating The River’s Strategic Planning. She worked with the board, staff and all stakeholders to revitalize the mission, vision, values and guiding principles of The River. Using her skills and insight to lead the board through this process, Jennifer is clearly achieving her mission of giving back to the community. 

Paulsen Bill Spurs Charitable Giving, Creates Tax-Advantaged "Flexible Giving Accounts"

Washington, DC – August 3, 2018 - Congressman Erik Paulsen (MN-03) has introduced bipartisan legislation that incentivizes philanthropy by creating “Flexible Giving Accounts”, which enable taxpayers to set aside portions of their pre-tax paycheck to give to charities. Similar to Health Savings Accounts, FGAs will allow taxpayers to support qualified charities of their choice tax-free. Employers will be able to offer employees the opportunity to divert a portion of their pre-tax earnings into the FGA as part of their fringe benefits package. Taxpayers may then distribute those dollars to charitable organizations.

Paulsen introduced the legislation with Reps. Ami Bera (D-CA), Mike Gallagher (R-WI), Cheri Bustos (D-IL), Mark Pocan (D-WI) and Tim Walberg (R-MI).

Currently, most American taxpayers take the standard deduction rather than itemize. The result is that most Americans see no real tax benefit from their charitable giving. The new accounts would allow the millions of taxpayers who do not itemize to receive a tax deduction.

“Americans are the most generous charitable givers on the planet, and philanthropy is the lifeblood of countless non-profit groups that do vital work in Minnesota. But the majority of taxpayers who don’t itemize their deductions see no tax benefit from their giving,” said Congressman Paulsen. “Flexible Giving Accounts will be game-changers. They’ll spur more giving by making it easier for American families to make regular contributions to charities of their choice and will mean less paperwork for taxpayers.”

“Every day in this country, charities are changing lives and improving communities,” said Congressman Gallagher, a co-sponsor of the bill. “By empowering more Americans to set aside their hard-earned money each month, tax free, for charitable giving, this bipartisan bill would incentivize a culture of everyday philanthropy that in turn would deepen and diversify the country’s giving pool.” He continued, “Flexible Giving Accounts are an opportunity for Americans to invest in their own neighbors and communities, and one we should take full advantage of for the good of the country.”

Paulsen’s bill was introduced with the support of five other members of both parties. Paulsen is a member of the House Ways and Means Committee, the chamber’s tax-writing panel. The text of the legislation, H.R. 6616, can be viewed here.

TASC CEO is named Outstanding Individual Philanthropist

Madison, WI – July 30, 2018As part of the National Philanthropy Day Award program, TASC CEO Dan Rashke was named as the Outstanding Individual Philanthropist by the Association of Fundraising Professionals (AFP) Greater Madison Chapter. The AFP Greater Madison Chapter is a thriving chapter serving more than 200 members and hundreds more people each year with a passion for philanthropy. Guided by an active board of fundraising professionals and community members, the Madison chapter has more than 30 years of experience offering innovative educational programs that encourage ethical and effective fundraising practices.

Each November, the AFP Greater Madison Chapter gathers at Overture Center for the Arts for National Philanthropy Day, a luncheon and awards celebration honoring community champions for their unique contributions and dedication to nonprofit causes.

The Outstanding Individual Philanthropist is presented to an individual with a proven record of exceptional generosity; who has demonstrated outstanding civic and charitable responsibility; and whose generosity encourages others to take leadership roles in philanthropic activities.

This is the second time Dan and the TASC team has been honored by AFP Greater Madison Chapter, the corporation was named the Outstanding Business or Corporation for 2014.

TASC Hires New CFO

Madison, WI – March 22, 2018 - TASC (Total Administrative Services Corporation) the nation’s largest, privately held, stand-alone, third-party administrator for employee benefits programs is pleased to announce that it has hired Scott Lane as its new Chief Financial Officer (CFO). Scott is replacing retiring TASC CFO Steve Cable.

Scott has more than 20 years of experience in public accounting, mortgage banking, private equity, and banking and lending. He is proficient in managing money and liquidity in high-growth companies, and most recently served as COO and Head of Business Development for Winthrop Resources, a technology leasing company owned by TCF Bank, a Minneapolis based financial institution. Previously at TCF Bank, Scott served as CFO for several of TCF’s lending businesses, including consumer lending portfolio of auto and mortgage loans and leasing and equipment finance businesses.

Scott is a graduate of University of Wisconsin-Eau Claire with an MBA from Duke University. Scott, his wife, and two children are looking forward to relocating to Madison.

TASC makes two top lists in Wisconsin

Madison, WI - January 8, 2018 – TASC continues to rank among the top firms in the state of Wisconsin according to two lists. For the second year in a row, TASC ranked in the top 75 in Deloitte’s ranking of the largest, closely-held companies in Wisconsin. The ranking is based on revenue. In 2017, TASC was in 72nd place on the list.

In addition, TASC was the named the largest employee benefits firm in Wisconsin by the Milwaukee Business Journal. TASC has been on this list since 2014, coming in at the top spot the last three years in a row. The list is ranked by staff working in Wisconsin in the employee benefits division and ties are broken by the total staff members in the state.

“Wisconsin has been our home for more than 41 years and to TASC Chief Executive and owner Dan Rashke says he feels a deep sense of gratitude to all TASC employees, representatives, and customers for their part in helping the company grow. “First, I thank our employees for their talent, effort, and dedication,” Rashke stated. “Second, I thank our independently contracted insurance agents and brokers, financial advisors, and accountants for trusting their Clients with TASC. And finally, I would like to thank our customers for choosing TASC to handle these important benefits accounts for your employees.”


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