TASC’s Marketing Team was honored at the 2015 Alchemy Awards ceremony on October 15, 2015.
Madison, WI (October 16, 2015) – TASC has been awarded a 2015 Alchemy Award from the Public Relations Society of America (PRSA) Madison chapter. PRSA awarded TASC’s exceptional 40th Anniversary multi-media campaign for setting clear objectives, performing thorough research and planning, and utilizing effective execution and creativity to obtain measurable, data-based results.
TASC’ 40th anniversary campaign focused on TASC’s history and achievements over the past four decades, and highlighted TASC as an innovative, reliable partner that cares about its clients and the communities in which they live and work. The campaign featured several tactics including: a new commemorative logo, a historical timeline—featured in print, video, and on our website, an informative 40 facts flyer with notable TASC statistics, a TASC Museum, 40 hours of paid volunteer time for employees, and a huge Giving Together event in March, in which 500 employees were sent to 40 local non-profit agencies across the Madison area to volunteer.
“Our 40th Anniversary campaign has been successful in building the TASC brand and proving to our customers, distributors, and employees that we are a strong, reputable, caring company—around for four decades and looking forward to many more,” stated Stefanie Adams, TASC’s Director of Marketing.
